Private money lending involves individuals or firms offering loans secured by real estate, typically for investment purposes. Unlike traditional bank loans, private money lending is faster, with fewer requirements, and focuses on the asset rather than borrower credit. Investors benefit from flexible terms, higher approval rates, and the ability to close quickly—often within days. For lenders, it’s a way to earn attractive returns secured by real property. Common uses include fix-and-flip projects, rental property purchases, and bridge financing. It's a valuable tool for both borrowers and lenders in today’s competitive real estate market.