Ayurvedic treatment for hives (Sheetapitta) focuses on calming Pitta and Vata doshas, reducing inflammation, and detoxifying the blood. Herbal remedies like Neem, Haridra (turmeric), and Manjistha are used internally and externally to soothe the skin and prevent flare-ups. Panchakarma therapies such as Virechana (purgation) and Raktamokshana (bloodletting) may be recommended in chronic cases. Personalized diet and lifestyle changes are crucial to minimize allergic triggers and heat buildup in the body. Ayurveda provides a gentle, root-cause-based approach to managing hives and maintaining healthy skin.